Md. Ishtiaque Khan has been working in the product and value added services area of the telecommunications industry since 2003. He loves to work on varied and challenging areas, and he also hates to confine his work by rules.
He has spent 2 years in GrameenPhone Ltd., the leading operator in Bangladesh and co-managed all the prepaid product offerings and related service extensions. In 2005, he took up a new challenge and moved to banglalink, which was the smallest operator of in the industry.
He joined banglalink's Value Added Services department, and played a pivotal part in the emergence of banglalink in Bangladesh as the number two operator. Before OTH (Orascom Telecom Bangladesh Ltd.) acquired banglalink, the organization was known as Sheba Telecom, which was struggling from their inception.
As a VAS Senior executive and later on, Assistant Manager, Ishtiaque has launched and managed several key services like electronic topup, GPRS, customized ring back tone, fax and data, various voice and SMS related services, etc. He also launched a few low impact, low cost mobile email services which did not require the end user to have smartphones.
After successfully completing 3 years in VAS, in 2008 he went back to his original area of work--product development. Initially, he looked after the Medium enterprises segment in the post paid products area. Within this short time span, he launched a new customized tariff option for the enterprise market, which was highly praised and proved its long term effectiveness.
Eventually he took over the responsibility of heading the prepaid product development team. In the last 3 years, he and his team has revolutionized the prepaid offerings of the company with ground breaking revenue enhancement activities, usage and retention driven campaigns and micro segment based offerings.
He made sure all key performance areas like acquisition, revenue enhancement and ARPU maximization, retention and churn management was taken care of by utilizing both above the line and below the line promotions to get the maximum output at minimum input. The available resources were overstretched and excellent results were produced. As prepaid customers consist 95% of the company's customer base, it can be safely said that Ishtiaque and his team has great contribution in banglalink's positive EBITDA achievement.
He looks forward to expanding the prepaid segmentation model and getting higher market share for the company through clearly devised strategies and action plans in the coming years.
He is a good team player, and he has expertise in managing cross-functional work groups. He has great working knowledge of both prepaid and postpaid platforms, and he like designing new products and services and tailoring them according to Bangladesh market.
